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Aurland Shoe Économusée

Book now! From NOK 70,-

Enjoy a guided tour of the penny loafer factory in Aurland town centre by the UNESCO-listed Aurland fjord. Learn about the tradition and craftsmanship of the Aurland Shoe (the original penny loafer), meet the shoemaker and learn about how the shoes are made. Combine this guided tour with your Norway fjords holiday.

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Guided Tour

Time: 12.00–13.00

Capacity: Limited to 25 persons per tour

Address: Aurlands, Odden 13, 5745 Aurland

Cultural/ Historical
From NOK 70,-

The Original Penny Loafer


An Économusée is not a museum in the usual sense, but a living workshop, offering a real tourist attraction alongside the manufacture and sale of traditional products. We will show you our craft traditions and their historical context, as well as offer you the chance to purchase our products.

Best things to buy in Norway

Taking home a locally produced and authentic souvenir is a great way of remembering your dream holiday in Aurland Flam. The UNESCO heritage area offers a lot of locally produced handicraft, including a wide range of products: the Original Penny Loafer, locally produced goat cheese and cured meat, award-winning beer, glass and ceramics, authentic clothing and Viking craft, to name but a few. Take your time and look for a gem that suits you.

Aurland Shoe Factory

  • Located in the centre of Aurland
  • Économusée and factory outlet
  • Original Penny Loafer shoe
  • The new Penny Loafer shoe collection (Aurlands)
  • Exclusive women’s and men's bags, belts and other products

Flåm Store Destination

  • Located at the Flam Visitor Center
  • Aurlands/The Original Penny Loafer (shoes, bags, belts, etc.)
  • Sustainable hand-crafted, destination-specific products made in Norway

Flåm Store Exclusive

  • Located in the centre of Flam at the Visitor Center
  • High-end, hand-crafted products made in Norway
  • Huldra chocolate pralines and bars (made in Flåm)
  • Handmade jewellery and watches
  • Local sheepskin
  • Organic soaps
  • Salmon leather
  • Wool, scarfs, hats, shawls and jumpers
  • Glassware and ceramics

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